Fine Print Hides Multiple Tricks

　　On a down jacket advertisement at a Shanghai metro station, the bold slogans "Maker of China’s First Down Jacket" and "Global Down Jacket Sales Leader for Three Consecutive Years (2022–2024)" are particularly eye-catching, with the three characters for "down jacket" even displayed vertically. However, the fine print in the bottom left corner of the ad states: "Based on a company’s confirmation derived from research conclusions on the Chinese down jacket market, with the research completed in August 2023."

　　"How can research completed in August 2023 prove sales leadership from 2022 to 2024? How should the credibility of a unilateral research report issued by a commercial entity be judged?" questioned an industry insider.

　　A similar situation appeared in promotional advertisements at a car dealership in Tianjin. Phrases like "Limited-time 5-Year Zero Interest, Daily Payments as Low as 86 Yuan" and "Global Sales Champion, Compare with Confidence" were highlighted in large font, with key information even marked in red. Yet, the fine print below the ad noted: "Based on statistics from an institution on global passenger car sales in 2023" and "All content, including text and images, is for reference only and may change or differ... Please refer to the purchase agreement and actual delivery for details."

　　The industry insider further pointed out: "How persuasive is it to use statistical data from two years ago? Since it clearly states 'for reference only,' why are certain parts prominently highlighted in a conspicuous manner?"