A crypto project deeply tied to the family of US President Trump is preparing to launch its token, valued at over $40 billion (approximately ¥280 billion), into the public market. This is not only a major event in the crypto space but could also become a landmark event at the intersection of finance, politics, and technology.
According to disclosures by the World Liberty Financial platform, this decentralized finance project backed by the Trump family plans to officially commence public trading of its WLFI token on September 1st.
The Token Generation Event (TGE) will occur at 12:00 UTC on that day. This Ethereum-based token will be distributed through a system called "Lockbox."
At that time, early investors who purchased the token at $0.015 and $0.05 can unlock 20% of their total token holdings, representing about 5% of the total supply. The remaining 80% will be subject to community governance, while allocations for founders, advisors, and partners remain locked.
The WLFI token is expected to be listed on major cryptocurrency exchanges such as Binance, Coinbase, and Hyperliquid.
This issuance has generated significant market reaction.
According to Cryptonews, based on the token's futures price estimates, the fully diluted valuation (FDV) of WLFI has exceeded $40 billion (approximately ¥280 billion). The value of tokens held by Trump alone may already be over $6 billion.
Current futures prices indicate WLFI is trading in the $0.20-$0.30 range, significantly higher than its pre-sale price, reflecting strong market attention and complex expectations for the project.
This token launch coincides with the Trump family's growing influence in the crypto space, with his son Eric Trump having joined the board of their partner, ALT5 Sigma.
These moves have attracted considerable investor attention and close political scrutiny. The project's operational model, particularly the design of its stablecoin, is under the spotlight amid the evolving US crypto regulatory landscape.
WLFI: Trump's New Wealth Engine, Over $40 Billion Valuation Ignites the Market
The Trump family's strategy in the crypto space is becoming apparent with the imminent official launch of the WLFI token.
The WLFI token's Fully Diluted Valuation (FDV) has reached a staggering $40 billion. This figure not only highlights its immense market potential but also directly points to Trump's growing digital asset wealth.
The core holding entity for the WLFI token, DT Marks DEFI LLC, is closely linked to the Trump family and controls 22.5 billion WLFI tokens.
According to Whales Market data, based on the current futures price of $0.20 to $0.30, the value of the 15.75 billion tokens personally held by Trump is estimated to exceed $6 billion.
This figure even surpasses the $5 billion net worth previously estimated by Forbes, suggesting a significant shift in Trump's wealth structure, with digital assets—including NFTs, meme coins, Bitcoin, and Ethereum—becoming a major component.
On decentralized platforms like Whales Market that offer "pre-listing trading," WLFI has already shown strong trading activity.
It is reported that the activation and distribution of WLFI tokens will follow a strictly controlled two-step process. Investors need to connect their crypto wallets to the official website and transfer WLFI into a secure smart contract to unlock their holdings starting September 1st.
Web3 security company Cyfrin has audited the relevant smart contracts, and pre-sale wallets have been verified to exclude non-compliant addresses.
The Trinity of "Financial Foundation, Market Dynamics, and Macro Narrative"
Another noteworthy point, according to market analysis from the WeChat public account "Weisman Notes," is that the token has attracted market attention with its unique trinity design of "Financial Foundation, Market Dynamics, and Macro Narrative." Its core features lie in its robust RWA stablecoin system, a $750 million strategic adjustment mechanism, and its macro narrative as a model of US-compliant innovation.
Solid Foundation: Audited RWA Stablecoin System
A grand narrative for a crypto project must be built on a solid financial structure. The analysis points out that WLFI's foundation is the stablecoin USD1 within its ecosystem. According to an independent assurance report issued by the globally renowned accounting firm Crowe LLP on August 1, 2025, the reserves backing USD1 are ingeniously designed and structurally sound.
The report shows that the issuance and reserve management of USD1 are handled by the strictly regulated US custodian BitGo Technologies, LLC, while WLFI acts merely as the brand owner.
This "separation of operations and branding" design creates a crucial risk firewall, significantly reducing the risk of reserve misappropriation or mismanagement.
As of June 30, 2025, the total reserve assets of approximately $2.207 billion are 100% composed of high-credit real-world assets (RWA), with about 85% being government money market funds, fundamentally eliminating the "death spiral" risk peculiar to algorithmic stablecoins.
Market Dynamics: $750 Million Strategic Adjustment Mechanism
Built upon the solid financial foundation is WLFI token's unique market dynamics layer. As previously reported by Reuters and Bloomberg, NASDAQ-listed company ALT5 Sigma has entered a strategic partnership with WLFI, committing to acquire up to $750 million worth of WLFI tokens.
The key to this deal lies in its "unconventional" terms. According to the 8-K filing submitted by ALT5 to the US Securities and Exchange Commission (SEC), this acquisition commitment has "no specific time or price limits."
An analyst from The Block commented at the time that this looks more like a "strategic arsenal" than a traditional investment. This large, flexible pool of capital is seen as a "strategic adjuster" serving WLFI's long-term goals, giving it a powerful asymmetric advantage during market volatility—whether used to accumulate tokens at low cost during market panics or as an ultimate weapon to deter potential short sellers.
Macro Narrative: The "Compliance Model" Tied to Regulatory Direction
The ultimate anchor for WLFI's value lies in its deep alignment with the top-level regulatory direction in the US. In the current context of the US pushing for cryptocurrency compliance, a stablecoin project custodied by BitGo, audited by Crowe, and backed by RWA is seen as a perfect model to demonstrate "US-compliant innovation" to global regulators.
This status as a "compliance model" grants WLFI significant strategic value, giving it a notable advantage in obtaining regulatory approval and integrating into the traditional financial system (TradFi). Therefore, the value of the WLFI token is, to a large extent, an early pricing of this "regulatory certainty" premium.
However, as pointed out by CryptoNews, the GENIUS Act previously signed by Trump, aimed at regulating stablecoins, did not include conflict-of-interest prevention clauses. This has led to concerns and scrutiny regarding the potential ethical issues behind the simultaneous launch of WLFI.
The September 1st Test
The launch of WLFI has already caused ripple effects in the DeFi market. Reports of rumors about cooperation with the lending protocol Aave caused the AAVE token price to drop by 8%, and although the rumors were later denied, this incident reflects the significant influence high-profile projects have on the market.
The Total Value Locked (TVL) in DeFi currently exceeds $167 billion. The regulatory momentum following the US election has boosted market optimism, attracting investor attention to high-profile projects like WLFI.
For investors, WLFI presents a unique risk-return profile: its systemic collapse risk is significantly reduced due to the solid RWA foundation, but market dynamics risk and macro policy shift risk become new focal points. This means the project's long-term value depends not only on its own operations but is also closely tied to unpredictable macro policy directions.
As the September 1st trading start approaches, the market is about to undergo the first comprehensive test of this complex financial innovation product.
