On August 29, Global New Material International Holdings Limited (Stock Code: 06616.HK, hereinafter referred to as "Global New Material International") held the launch ceremony for its Asia-Pacific headquarters in Hangzhou. In his speech, Su Ertian, Chairman and CEO of Global New Material International, stated that the establishment of the Asia-Pacific headquarters in Hangzhou will serve as a strategic pivot for the company to connect global innovation, serve global customers, and jointly create the future of the industry.
Leveraging Hangzhou’s status as an innovation hub and the advantages of the Yangtze River Delta industrial cluster, the Asia-Pacific headquarters will further integrate resources from China, Germany, South Korea, the United States, and Japan. It aims to build a research, innovation, and business collaboration platform targeting the global high-end market, helping the company advance toward its strategic goal of becoming a "global new material technology platform enterprise."
Prior to the official launch of the Asia-Pacific headquarters, Global New Material International had just completed the acquisition of Merck's Surface Solutions business, SUSONITY. This cross-border merger and acquisition, with a total investment of €665 million, is the largest overseas acquisition in China's pearlescent material industry. At the ceremony, Su Ertian remarked that this acquisition is not only a milestone in the company’s global strategy but also a critical turning point for China’s material industry, marking a shift from "technology following" to "value co-creation."
The launch ceremony also facilitated the first gathering of the three management teams from SUSONITY, CQV, and Sevenstar Pearlescent, all under Global New Material International. Together, they visited production bases in Tonglu (China), Liuzhou (China), and South Korea, pushing the company’s global integration into a new phase and laying the foundation for deeper understanding, enhanced collaboration, and mutual integration in the future. Global New Material International stated that the integration of diverse cultures and management philosophies will further stimulate synergistic effects, accelerating the company’s expansion and innovation upgrades in the global high-end market.
Building on its globally leading capabilities in synthetic mica and pearlescent materials, Global New Material International will leverage the dual engines of "R&D innovation + cross-border M&A" to integrate global R&D and industrial networks across China, the U.S., Germany, Japan, and South Korea, providing customers with comprehensive and innovative services.
Through flexible integration with SUSONITY, Global New Material International aims to unlock synergistic effects and growth potential, achieving comprehensive upgrades in technology, market presence, branding, supply chain, and team capabilities. This will enable the company to establish a full-scenario layout in surface materials, secure a leading position in high-end sectors such as automotive, cosmetics, and industrial applications, and build a global new material technology ecosystem platform.
Looking ahead, Global New Material International plans to use the Asia-Pacific headquarters as a new starting point to continuously increase R&D investment, promote the innovative application of functional materials, actively drive the formulation of industry standards, and support green transformation and high-quality development. "The company will continue to deepen strategic collaboration with global customers and partners to jointly pioneer a new chapter of global leadership and integrated win-win development for China’s new material industry," said Su Ertian.
