Wondershare Technology Plans to List in Hong Kong

On the evening of August 8, Wondershare Technology announced that to further advance its globalization strategy and enhance its international brand image and comprehensive competitiveness, it plans to issue H-shares and list on the main board of the Hong Kong Stock Exchange.

The matter has been reviewed and approved by the company's board of directors. The board agreed to appoint Ernst & Young as the auditing firm for the H-share issuance and listing.

Founded in 2003, Wondershare Technology went public on the Shenzhen Stock Exchange's ChiNext board in 2018. The company positions itself as a global leader in empowering the new generation of digital creativity, primarily engaged in the R&D, sales, and operations of software products and services related to video creativity, graphic design, document creativity, and utility tools.

Recently, during investor research meetings, Wondershare Technology stated that it has consistently adhered to the concept of "global operations," committed to global market expansion, and has established a solid foundation in overseas marketing channels and user operations.

The company has set up branches and subsidiaries in key sales regions such as North America, Japan, Singapore, and South Korea, with customers spanning over 200 countries and regions worldwide. It conducts product localization, overseas brand promotion, and market expansion in various countries (regions) while establishing an efficient global collaborative office system.

Wondershare Technology noted that for global users, it promptly identifies and adapts to market demands across different regions, providing tailored product solutions and implementing localized promotion strategies based on product performance in various language markets.

In terms of control, Wu Taibing is the controlling shareholder and actual controller of Wondershare Technology. Suqian Xingyi Network Technology Co., Ltd. and Suqian Jiaxing Network Technology Co., Ltd. (both ultimately controlled by Wu Taibing) are acting in concert. As of the end of Q1 this year, Wu Taibing and his concert parties collectively hold a 29.21% stake.

The company recently stated that to address increasing competition for AI application traffic in external markets and its intensified investments since last year in innovative AI applications for mobile and cloud platforms, as well as market promotion, it has significantly expanded mobile and social media marketing channels and content creation while boosting brand marketing efforts. Consequently, marketing expenses have increased. Thanks to last year's strategic investments, the company has initially established multi-platform traffic conversion pathways, and this year's marketing expense ratio has begun to show a downward trend.